BTC vs. meme tokens: long-term trust or fast profits

In the crypto world of 2025, one thing is clear — while Bitcoin continues to symbolise stability, memecoins have become the chaotic darlings of investors who chase short-term gains. Let’s break down each side and see what you personally should priortize in your crypto trading journey.

Why Bitcoin still matters

BTC wasn’t just the first — it changed everything. Launched in 2009, it gave people the freedom to store and transfer value without middlemen. And despite countless claims that it’s “just a bubble,” BTC is still here, 15 years strong. Even when it’s not breaking price records, it remains profitable — especially when you use programs like EXMO Earn, where you can get up to 5% annually in passive income with BTC and up to 17.5% with other coins.

Its magic lies in scarcity and security. There will never be more than 21 million BTC. That’s not marketing — that’s protocol. It’s also protected by cryptography, private keys, decentralised nodes and transparency that no central bank can replicate. In other words, Bitcoin doesn’t ask for trust — it earns it.

What makes memecoins so tempting

Then came memecoins — assets with maximum hype. Built on jokes, viral moments and community hype, these tokens are the wild cards of the market. Some like Dogecoin or Shiba Inu have managed to mature, gaining use cases and serious capitalization. But most? They live fast, moon hard and vanish quicker than you can say “rekt.”

Still, the appeal is real. You can buy in cheap and, if luck’s on your side, make insane returns in a few days. In March 2024, Dogwifhat jumped 30% in three days. MEW shot up 400% shortly after launch. The Peanut the Squirrel token? From $0.40 to $2+ in 24 hours. It’s chaos — but profitable chaos.

Platforms like Pump.fun made it even easier by letting users launch tokens in minutes on Solana, flooding the market with meme madness. As of December 2024, the total memecoin market cap surpassed $136 billion, even during a dip. That’s not a joke anymore — that’s serious money.

Should you choose one or balance both?

Bitcoin is still the foundation of most portfolios for a reason. Its growth might not be as flashy, but it’s steady. In March 2020, it dipped to $5,000, and in November 2021, it peaked near $70,000. After the 2022 crash, it came back stronger thanks to ETF approval, halving and global adoption, smashing records in December 2024 by reaching $103,647.

Memecoins? They could 10x overnight. Or vanish tomorrow.

According to EXMO analysts, savvy investors often split their portfolio: 15% into trusted memecoins (like DOGE or SHIB), up to 10% into fresh ones and the rest into BTC and major coins. It’s a game of risk and patience.

To make things easier, EXMO offers ready-made crypto bundles, which are curated sets of coins grouped by strategy or theme.

For instance, the Meme Coin Bundle includes top-trending assets:

▪️Shiba Inu;
▪️Dogecoin;
▪️Pepe;
▪️Official Trump, and several other viral tokens.

It’s a convenient way to invest in hype-driven coins while diversifying your exposure — perfect for those who want to ride the meme wave without manually picking winners.

Final thoughts

If you’re in it for the memes, go ahead — just don’t bet the farm. Meme tokens are fun and potentially rewarding, but extremely volatile. Bitcoin, on the other hand, isn’t going anywhere. It’s the slow burn, the digital gold, the steady anchor in a stormy sea.

Your best move? Mix strategy with instinct. Anchor your portfolio with bitcoin, sprinkle in some memecoins for excitement and above all — know when to take profits. Because in crypto, the moon is only fun if you actually make it back to Earth.