The details of the HeartBout IEO on EXMO:

Distribution of the cap:

• HP/BTC – 22,5 BTC (90% of total)

• HP/EXM – 2,5 BTC (10% of total)

All users who Buy HP in HP/EXM pair will get an additional 10% discount.

The limit for HP purchase per one account – 0.1 BTC (HP token equivalent).

HP token will be added to Listing during 24h after the end of the IEO.

HP/BTC pair will be available for Trading after the listing completion.

About HP

Current token emission: 10 billion HP

Number of the circulated tokens: 0 HP

HP Token Issue and Unfreezing Stages: 

• 80% – 8 billion reserve, unlock from 01.04.2020 
• 19 % Team – 1.9 billion unlock from 01.12.2020 
• 0.5% IEO – 50 000 000 HP (IEO price 1HP – 0.004 USD)
• 0.5 % Marketing – 50 000 000 HP unlock from 01.01.2020

How to Buy HP tokens? 

1. Register on EXMO exchange https://exmo.com/en/register
2. Buy the required amount of EXM or BTC. 
3. On 11.12.19  go to the HP/BTC or HP/EXM pair page and buy the desired amount of tokens

Register on EXMO exchange

More about the HeartBout project

• Official Website: https://heartbout.com
• Whitepaper: https://heartbout.com/WhitePaperHP.pdf 
• Official community: https://t.me/heartbout 
• The smart contract link: 0x5a4b14aea23a605abc463f04a6b8aaf52dd3e7c6

HeartBout is a social network with a unique system of rewards for activity and competition between users.

HeartBout HP token is an advertising token and it is tied directly to ad impressions in HeartBout social network app, where 1HP=10 impression, for planning and optimizing the marketing budget for the promotion of goods, services, profile, and publications.

The cost of native mobile advertising has increased significantly. According to eMarketer, in 2017 it accounted for 19.5 billion US dollars, which is 88.3% of the total volume of native advertising. In 2018, mobile native advertising accounted for
64.5% of the total mobile spending in the United States.

The cost of HP token during IEO will be 10 times lower than the cost of advertising on competing social platforms, since 1 HP = 10 impressions for 0.004 USD, which is 0.4 USD CPM (cost per thousand impressions).

Statistics of the other major social platforms for comparison:

• Steemit – 10 USD CPM
• Pikabu.ru 4 USD CPM
• Reddit – 5 USD CPM
• Facebook-5 USD CPM

What is the Initial Exchange Offering (IEO)?

The Initial Exchange Offering is a token sale that is held at the exchange. The key difference between IEO and traditional ICO is the emergence of the exchange as an intermediary of the process. The exchange team conducts due
diligence and technical verification of the project and tokens, assesses the investment attractiveness and potential of the project, and then announces the start of the token sale on the exchange. Those who want to purchase tokens do not need
to send funds to a smart contract (as it was in ICO), but register on the exchange and buy coins immediately from their personal account.